Archive for August, 2009


Monday, August 31st, 2009

Recession Continues to Pound Small Businesses, But Where Are the Lessons?

Polaris- Blog 3If you’re an entrepreneur, recent polling data of small business owners will probably come as no surprise:  business is getting worse for many and more than half are experiencing cash flow problems.  The gloomy findings are the latest monthly survey of the Discover® Small Business Watch, from Rasmussen Research, as reported by Mark Dolliver in Adweek magazine.

Rasmussen Research reports 44 percent of entrepreneurs said economic conditions for their own business are getting worse, vs. 30 percent saying conditions are getting better. (Most of the rest said things are staying about the same.) Fifty-one percent reported having experienced “cash-flow issues” during the previous 90 days. The 27 percent who expect to boost their spending on business development (”such as advertising, inventory and capital expenditures”) were outnumbered by the 43 percent expecting to reduce such outlays.

But the takeaways lie in what Dolliver’s sources explain can be the long-term effect of the recession.  Just as it is predicted that consumers will make lasting changes in their behaviors, small business owners may make different choices long after the recession is over.

Dolliver quotes Bill Collier, author of “How to Succeed as a Small Business Owner . . . and Still Have a Life” and principal of Collier Business Advisors in High Ridge, Missouri: “Regarding the entrepreneurs who have had a tough time in the last year or so, most blame the economy — and rightfully so.  But at the same time, many of these folks lacked one or more of the following: a solid business model, a well-thought-out plan, good execution, or a Plan B in case things start to go south. Another common element is living week to week, both in business and at home. That’s where I think and hope a permanent change will take hold: Be prepared and have a cash cushion.”

Wise lessons, indeed, and the article continues with more insights.  To read it, visit here.

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Saturday, August 29th, 2009

The Zappos Phenomenon

Polaris- Blog 1You’ve no doubt heard the phenomenal success story of Zappos.com, the uber-innovative online shoe store that was started in 1999 and last year booked $1 billion in gross sales.  Inc. magazine recently featured a terrific behind-the-scenes glimpse into the company, which is available here.

Max Chafkin, a senior writer with Inc., wrote the thoughtful interview of Tony Hsieh (pronounced Shay), who helped found and now leads Zappos.  It reveals surprising insights into a company whose vivid corporate culture reflects the passion of an entrepreneur.  Hsieh is widely regarded as one of the most innovative Internet marketers of all time.  The company’s 1,300 employees speak of Zappos “with a religious fervor.”

According to the article, here are a few of the business techniques that are keeping Zappos tap-dancing to the top:

•    Life coach, on staff.
•    Nap room in the office.
•    “Reply to All” dunce cap “for employees who commit that venial office sine of the inadvertent mass e-mail.”
•    A focus on establishing balance among four basic human needs: perceived progress, perceived control, relatedness, and a connection to a larger vision.
•    Interviews are held over vodka shots.
•    Managers are encouraged to goof off with the people they manage.
•    Creating a company that is “about long-term growth, about creating a place to which he and his employees would want to come every day.
•    Hiring “for the culture fit” despite their rapidly-expanding employee base.
•    Two weeks of classroom training for all new employees.
•     Two weeks of instruction on how to answer customer calls.
•    Once their training is completed, trainees are famously offered $2,000, plus time worked, to quit.

The Zappos story offers inspiring lessons for entrepreneurs about the value of a strong corporate culture.   After citing a particularly moving example of a Zappos-moment, he remarks,” if you get the culture right, then most of the other stuff follows.”

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Friday, August 28th, 2009

Free Resources for Starting a Home Based Business

Polaris- Blog 10Did you realize that Apple Computer, Hershey Chocolate, Mary Kay Cosmetics, and the Ford Motor Company all started out as home based businesses?  A website from the U.S. Government claims they did, and that over half of all U.S. businesses are based out of an owner’s home.  The website, Business.gov, is chock-full of resources for those exploring a home business opportunity.

Some of the resources include:

•    Small Business Start-Up Assessment
Are you ready to start a business? In less than 5 minutes, this assessment tool will help you understand your readiness for starting a small business.
•    Can You Live Where You Work … And Work Where You Live?
Find out what’s like to live and work in the same space, and read about experiences of other home based business owners.
•    Home Based Business … Is it For Me?
Learn about several factors to consider when starting a home based business.
•    Starting a Business in Your Home: Weighing the Pros and Cons
Consider these factors before you begin a home based business.
•    Small and Home Based Business Virtual Resource Library
Get resources to help you start, run and manage a home based business.
•    How to Set Up a Home Based Business
Checklist of things to do when starting a home based business.
•    Business Plan for Home Based Businesses
Provides a comprehensive approach to developing a business plan for a home based business.
•    Zoning Laws for Home Based Businesses
Learn how your local government’s zoning ordinances may affect your home-based business.

The website also has categories dedicated to:
•         licenses and permits, with a handy zip code search function to learn what licenses and permits are required for your type of business in your neighborhood.
•         Finance and taxes, with sections dedicated to business insurance and loans and grants.
•         Staying compliant with the law, which addresses everything from advertising law to workplace safety and health.  It also provides links to the most-requested government forms and government agencies.

Collaborate with others through discussion groups listed on the website.  Current discussion topics include “7 tips to give a name on a product”, “do you outsource” and “4 ways to happiness in the online business.”

To demonstrate its environmental good sense, the website even has a section entitled, “Green Your Home Office”.  Among the tips and ideas it offers are “the top six Marketing tips for marketing to green consumers over the Internet.”

With this website, you can prepare for your home business opportunity at your convenience.  Who says the government can’t be helpful?

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Thursday, August 27th, 2009

Do You Have Traits of an Entrepreneur?

Polaris- Blog 9The adage “I think; therefore I am” couldn’t be more true for entrepreneurs. Achieving success as an independent business owner is routed in the traits you possess and, quite simply, the way you think. A recent article in USA Today provides a checklist of characteristics of entrepreneurs:

• You are driven to succeed.
• You are a self-starter and go-getter.
• You routinely see opportunities where others see problems.
• You take control of your own destiny and bear responsibility for your own actions.
• You are willing to give up the security blanket of corporate life.
• You thrive on change.
• You understand the importance of making a profit.

The article explains that the origin of the word “entrepreneur” is the French “entreprendre”, which means “to undertake.” Isn’t it interesting that the focus of the root word is on the action, rather than the outcome? All successful entrepreneurs understand that point implicitly—that taking action is the crucial first step, and being open to new opportunities that might be revealed along the way.

It’s time to ask yourself: are you thinking like an entrepreneur?

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Thursday, August 20th, 2009

The Secret to Entrepreneur Success?

Polaris- Blog 8Some think it’s education, upbringing, background or even their financial situation. According to a recent study by Ace Hardware, 79% of the business owners interviewed attributed their success to good ol’ initiative. The qualities that ranked high in the assessment were industriousness, motivation, perseverance, intelligence, good instincts and passion, in decreasing order.

Here’s what’s really interesting…while 79% of the business owners had some college education only seven percent think it is important to be “educated in business or finance.”

Apparently, it’s more about the energy and motivation you bring to the business than the formal education you have. Learning to be industrious is the most valuable asset of all.

This is a great article

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Tuesday, August 18th, 2009

Achieving Success and Making a Difference

This is a great little film about the impact we can have as individuals. There are many definitions to success and what it means to achieve success. Emerson said it well with:

“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived.
This is to have succeeded.”

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Monday, August 10th, 2009

Stepping into Entrepreneurism

Polaris- Blog 7Does making a fresh start really mean starting over? If that was the case, it would be rather daunting.

I read a recent article in the Los Angeles Examiner that gave some great insight into what it means to take the leap from employee to entrepreneur.

For some, the idea of starting their own business after years of working for someone else is both exciting and scary. After all, if you’ve spent years climbing the corporate ladder only to find that the ladder never ends, then all the work you’ve already done seems for naught.

Good news! All the work you’ve done does matter. Sure, it may not have produced the outcome you may have envisioned…a grateful company, consistent promotions, a nice heft paycheck and security as you look towards retirement. What it has given you is experience…lessons learned through trial and error that make you the perfect candidate for entrepreneurship.

For some, it’s the only option. Baby boomers currently in the marketplace are finding that companies tend to hire younger, less experienced employees who will settle for a smaller paycheck leaving the optimally experienced, well versed individuals frustrated in their job search.

Alas, all the years of proving your worth and value to a company can bear fruit. Now it’s time to put your skills into action and prove your worth and value to yourself. A fresh start doesn’t mean starting over, it means starting fresh. Consider that your life could, from this moment, be a blank canvas that you can paint as you like. Have your own business? Check. Make more money? Check. Feel confident and self-assured? Check.

Time to pick up the paint brush…what picture will you paint?

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Monday, August 10th, 2009

Entrepreneurship and Social Responsibility

Polaris- Blog 6Awesome video on the impact of entrepreneurship. Love your computer?
Enjoy driving your vehicle? How about electricity? Cell Phones?

All the products of entrepreneurship.

Watch now:

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Monday, August 10th, 2009

A Knock on the Head and An Entrepreneur is Born

Polaris- Blog 5When times are comfortable, people rarely seek change. They’ll stay at the same job, live in the same home, dine at the same restaurants.

Life becomes routine. Then adversity strikes and the “man is revealed”. Adversity will either drive someone into apathy, fear or panic, or have the exact opposite effect.

Such is the case with Carlos Salgado, an art handler and sculptor who worked for the Guggenheim Museum SoHo in New York city. One ordinary day, he arrived to work, began his tasks and his life forever changed.

While disassembling a 400-pound steel sculpture by Italian artist Fabrizio Plessi a part of the sculpture fell on his head. One minute his life was the same routine and the next he was recovering from a massive injury.

We’ve often heard the say, “When life gives you lemons, make lemonade.” That’s exactly what Salgado endeavored to do. During his time on the couch recovering he devoured books on furniture making and an entrepreneur was born. Salgado founded his own custom furniture company, Scrapile.

It’s an exciting tale of a man overcoming adversity and making the best lemonade there is.

Read more about Salgado and his success here.

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Friday, August 7th, 2009

Can Becoming an Entrepreneur Reduce Stress?

Polaris- Blog 4With today’s economic roller-coaster, many people have been experiencing increased stress. That’s no surprise. Stress is caused when a person develops anxiety or fear about future events that may occur…potential adversities that are relatively unknown and unpredictable over which a person feels no control.

In many cases, stress is caused by financial worries, family obligations, relationships, job concerns etc.

So, can becoming an entrepreneur help reduce stress? Yes and no.

On one hand, becoming an entrepreneurs has it’s own set of stressful factors. Learning new things, stepping away from the “guarantee” of a paycheck (as though paychecks are ever guaranteed these days), becoming one’s own boss which eliminates someone else in charge, and the risk of making it (or not). As an entrepreneur there isn’t anyone to tell you what to do or when to do it, so it’s the ultimate responsibility.

Yet, when we consider why most people experience high levels of stress, it’s because they feel they don’t have control in their life.
Many people feel very much at the “effect” of the economy and their job. After all, at any given moment someone can be deemed “redundant” or “unnecessary”. Companies push forth lay-offs, often without warning. And, with the ever increasing advancements in technology, a person’s skills can quickly become outdated. So, consider that when one chooses to become an entrepreneur, they choose to take control. As an entrepreneur, a person has the ability to “make it go right”…to take a higher level of responsibility for their own future.

They step out of being at the “effect” and take a step towards being “at cause” in their life. The feeling of freedom, confidence and certainty that comes from “making it happen”, is in itself a stress reducer. Entrepreneurship is not without it’s own challenges, however, being an entrepreneur puts an individual in control of their time, their finances and most certainly their future.

The first step towards entrepreneurship is an accomplishment that brings with it a sense of power and freedom and a heightened sense of well-being. Can it reduce your stress? That’s up to you.

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